University of Edinburgh Business School

Outcomes

This comparative study contributes to:

  1. An understanding of how individual consumers, family, food, and consumption are discursively constructed in advertising, editorial and lifestyle columns in popular magazines in each country between 1951–2001 through a unique longitudinal and comparative approach, drawing on documentary evidence from magazine archives in Australia and the UK.
  2. Academic and policy understanding of changing conceptualisations of the family in Australia and the UK in relation to the international debate about the role of marketing and popular media in promoting/shaping lifestyles and consumer subjects.
  3. The establishment and development of an international network of researchers examining the changing media discourses around food, family, and consumption from a sociocultural perspective.

Publications and Dissemination

Hogg, M., Davis, T., Marshall, D., Petersen, A. and Schneider, T. (2017) The Knowing Mother: Femininities and maternal subjects in advertising, International workshop: Remaking Families: Technologies, media and consumption, University of St. Gallen, Switzerland, 19-20 June.

Schneider, T., Davis, T., Hogg, M., Marshall, D. and Petersen, A. (2017) Imagined Families: Technology and Care in Advertising, International workshop: Remaking Families: Technologies, media and consumption, University of St. Gallen, Switzerland, 19-20 June.

Marshall, D., Davis, T., Hogg, M., Petersen, A. and Schneider, T. (2014) From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950-2010. Journal of Marketing Management, 30, 15-16, November, 1654-1679.

Marshall, D., Davis, T., Hogg, M., Petersen, A. and Schneider, T. (2014) The quiet man: advertising discourse and transformative fatherhood in Australian Women’s weekly 1950-2010. ANZMAC International Conference Agents of Change, 1-3 December, Brisbane, Australia.

Marshall, D. (2014). The good father: advertising discourse and fatherhood in Good Housekeeping 1950-2010. Research seminar presented at Rochester Institute of Technology, NY, 28th October 2014.

Marshall, D., Davis, T., Hogg, M., Petersen, A. and Schneider, T. (2014) Making meal times fun: representation of mothers and family meals over time in Magazine Advertising. Paper in Special Session ‘Women, Emotion work and Producing ‘Family’: The Role of Food and Fun’, Association of Consumer Research (ACR) Baltimore, Maryland, 23-26th October.

Marshall, D., Hogg, M., Davis, T., Schneider, T. and Petersen, A. (2013) Images of Motherhood: Food advertising in Good Housekeeping Magazine 1950-2010 in ‘O’Donohoe et. al. (eds.) ‘Motherhood, Markets and consumption: The making of mothers in contemporary western culture’, Routledge.

Marshall, D., Davis, T., Hogg, M,, Schneider, T. and Petersen, A. (2012) Leaving the table: Food marketing and the representation of children and family in Good Housekeeping magazine 1950-2010. Child and Teeen Consumption, IULM University, Milan, 10-12 Dec.

Marshall, D., Davis, T., Hogg, M,, Schneider, T. and Petersen, A. (2012) Displaying Family in Good Housekeeping 1950-2010: From cooked family meal to hybrid eating 3rd BSA Food Study Group Conference: Food  & Society, British Library, London 2-3 July.